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2020 College Choice Study: Self-Brand Connection

John Roberson
John Roberson
May 14, 2020

Amajor theme found in the research from this year’s College Choice Study evaluates the relevance of self-brand connection as it relates to Generation Z (age 20 and under).

1 You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
2 How 2 Brothers Turned a $300 Cooler Into a $450 Million Cult Brand

Would you like to learn more about this year’s College Choice Studies? Drop us an email at We would be happy to set up a call to learn more about how we can help you.

John Roberson
John Roberson