Amajor theme found in the research from this year’s College Choice Study evaluates the relevance of self-brand connection as it relates to Generation Z (age 20 and under).

1 You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
2 How 2 Brothers Turned a $300 Cooler Into a $450 Million Cult Brand

Would you like to learn more about this year’s College Choice Studies? Drop us an email at connect@adventmovespeople.com. We would be happy to set up a call to learn more about how we can help you.