InterMiami CF Experience Center
InterMiami CF
Built For Belonging
How we helped
- Design & Build
- Digital Interactive Touch Points
- Visual Story Telling
- Mission-forward Audience Experience
Introduction
More Than a Transaction
From the beginning, Inter Miami CF set out to create more than just a transactional environment. They envisioned a place where passion and pride converge, where fans can plant their flag and feel part of a shared future. Advent was engaged to design an experience that felt like home to day-one fans and welcoming to newcomers alike.
The space needed to reconcile the tension between a once-in-a-generation player nearing the end of a storied career and the beginning of a new era for the club and its future home. It wasn’t just a sales challenge—it was a story challenge, where fans, sponsors, and the community could connect emotionally with the club’s past, present, and future. To realize this vision, Advent collaborated closely with Inter Miami’s leadership to co-create a dynamic journey—one that adapts, evolves, and invites participation. Every square foot reflects the club’s commitment to its community and its global ambition.
Photo Gallery
The Challenges
- Create an immersive space that exceeds expectations of a traditional sales environment that engages emotional connection and fan loyalty.
- Design for inclusivity and flexibility, ensuring the space welcomes both long-time fans and new supporters, as well as a wide range of events.
- Balance authenticity and innovation, using technology not for flash but for meaningful storytelling and engagement.
The Process
- Partnered with Inter Miami CF stakeholders to understand their vision for a space that lives and breathes the club’s ethos.
- Developed an audience journey that emphasized emotional connection, cultural pride, and shared ownership of the Inter Miami dream.
- Integrated digital and physical elements—such as large-scale displays, interactive moments, and multimedia storytelling—to transform static walls into living narratives.
The Solution
- Immersive digital storytelling delivered through LED screens, showcasing everything from iconic club moments to real-time match updates and future developments.
- Customizable experience zones that allow staff to tailor the space for sponsor activations, community gatherings, and media events
- “Plant Your Flag” engagement wall, inviting fans to physically and symbolically declare their allegiance to the club, reinforcing a sense of shared pride and purpose.
- Seamless content management system enabling instant updates to schedules, messaging, and branded content to keep the environment relevant and alive.
IN THE NEWS
David Beckham via Instagram (@davidbeckham)
David Beckham via Instagram (@davidbeckham)
