The Immersive Cube®
Cleveland Browns
Here We Go Again
How we helped
- Recruit Engagement
- Updatable Technology
- Visual Storytelling
- Mission-Forward Audience Experience
Introduction
Setting A New Standard For Sports Sales Experiences
The Cleveland Browns and Haslam Sports Group are three years away from finishing construction on the new Huntington Bank Field stadium and surrounding entertainment district and needed a way to show their community just how game-changing and transformative this development will be, well before a single fan sets foot inside.
The Browns wanted to go large-scale, act bold, and set a new standard for stadium sales center experiences. So they called Advent. Together, Advent and the Browns pushed the capabilities of our latest immersive technology further than ever before. Advent designed, engineered, and installed the largest and widest Immersive Cube® deployed to date, measuring nearly 21 feet across, serving as the centerpiece and crown jewel of the Browns’ new experience center.
The Mission
Matching the ambition of a $2.6 billion development required moving beyond static renderings and pre-recorded videos. The Browns needed a flexible, interactive environment where sales executives could ditch scripted presentations and guide prospective suite owners through a custom, real-time journey from the touch of an iPad.
The Solution
Advent delivered the largest geospatial environment and real-time architectural deployment in platform history.
Inside The Immersive Cube®, guests step into a live digital twin of the Cleveland region, spanning 25 square miles. Powered by NVIDIA’s latest Blackwell GPU architecture and the Advent Operating System™ (AOS), sales executives can navigate anywhere within the model to showcase suite sightlines, restaurants, tailgating zones, and Cleveland’s entertainment district. Large enough to host entire decision-making groups at once, the Cube® allows sales teams to deliver a shared, personalized experience for every key stakeholder in the room.
It’s an amazing tool that’s going to show you as close to the real experience that you’re going to have.”
—David Jenkins, President of the Cleveland Browns and Haslam Sports Group
Photo Gallery
Highlights
Learn More: The Immersive Cube®
Closing
Final words
Whitney Haslam Johnson
Haslam Sports Group Managing Partner
JW Johnson
Haslam Sports Group Managing Partner
This space gives our fans a first look at what’s ahead, a stadium built around them, their traditions, and their passion for this team.
We can’t wait for fans and partners to walk through and feel that excitement for themselves. From the stadium model to The Immersive Cube®, we want our fans to feel like they are part of the fabric of the new Huntington Bank Field, long before the stadium ever opens.
Continued Reading
Cleveland.com: The Browns Experience Opens for Season Ticket Buyers for the New Stadium
SBJ: Browns open preview center as new stadium sales process kicks off
News 5abc: Browns open sales center for new Brook Park stadium, PSL sales to start in mid September
Construction Review Online: Cleveland Browns Offer First Look at $2.6B Huntington Bank Field And Immersive Experience Center
