Donors are motivated by an emotional connection to projects that are deeply personal for them.
Half the battle in development and fundraising is helping donors catch your vision. Once they can visualize where you’re headed, they are more likely to get on board.
While many are so focused on messaging to recruits or future students when designing facilities, we need not forget those who already have a deep connection with your story — donors.
A few weeks back I had the honor of hosting a “superpanel” at The National Sports Forum in Round Rock, Texas. We covered a plethora of topics including NIL, declining attendance, and the simple question: “What makes a great employee?”
Today, I had the privilege to share some ideas with our friends at the 2021 College Athletics Leadership Summit in New Orleans. It was the first time this group had gathered in person for two years.
Two years ago, when speaking at a conference, I made the statement, “Declining attendance at live entertainment/sporting events is the gigantic elephant in the room that has to be addressed.”
Here are 3 things that we believe the greatest brands do. They aren’t typically the most obvious. But they are very powerful
ots of people seem to ask me “John, why does storytelling play such a big part in building a brand?”
When we give a presentation, we have to remember that the presentation is not the outcome. The outcome is something different.
College Choice Study, 2020