Donors are motivated by an emotional connection to projects that are deeply personal for them.
The Dallas Cowboys, in partnership with Miller Lite and Advent, took an American pastime that was grounded in pickup trucks and asphalt, and turned it into an experience that has made their beer and spirit sales skyrocket.
Often, clients come to us with the need for a refresh to spaces that have become tired. As we begin to collaborate, it isn’t unusual that other hidden needs emerge.
Half the battle in development and fundraising is helping donors catch your vision. Once they can visualize where you’re headed, they are more likely to get on board.
While many are so focused on messaging to recruits or future students when designing facilities, we need not forget those who already have a deep connection with your story — donors.
In years gone by, an organization would go to a potential sponsor, show them a space where they could proudly display their brand logo and hope the sponsor could see the value.