How Digital Experiences Allow Audiences to Tell their Own Story
From academic to athletic spaces and more, no digital experience is alike for Advent. Digital experiences at USC’s Fertitta Hall, Wyoming’s Gateway Center and the Dallas Cowboys headquarters all have one thing in common — the user is the star of the show. “We want to make kids feel like Dak Prescott when they throw a football,” Advent vice president of digital experiences John Downie says. “We want alumni to feel like they still belong to an academic institution. We want athletes to feel recognized even when they’ve left. We want parents of prospective students to feel like it’s going to be a quality environment for their child.” In this video, John Downie explains how the digital team works with other Advent teams to create fully integrated experiences that move audiences.