Last updated: March 29, 2022


This Privacy Policy applies to your Personal Information collected or processed by Advent, LLC, and/or its affiliated entities (collectively, “Advent,” “we,” “us” or “our”), arising out of your access and use of the Advent website (“Website”), or other Advent websites (each a “Site”) or apps (each an “App” or collectively “Apps”), (Apps and Sites, collectively, “Sites” or “the Sites”). This Privacy Policy applies to your Personal Information, which can include information or a combination of information that could directly or indirectly be used to identify you, in particular by reference to an identifier such as a name, an email, login credentials, an online identifier, and any other information collected from or about you (hereinafter, “Personal Information”). Please note, the definition of Personal Information can vary by jurisdiction. If we collect information from you that is considered Personal Information in your jurisdiction, we will treat it as such in accordance with this Privacy Policy. Please read this Privacy Policy carefully to understand our policies and practices regarding your Personal Information and how we will treat it. This Privacy Policy may change from time to time. We will notify you of material changes to this Privacy Policy by posting a notice on our home page for a reasonable period of time and changing the “Last Updated” date above. So please check it periodically for updates.


We may collect or process various categories of Personal Information that you provide to us. We may disclose Personal Information to service providers, licensing partners, and retailers for business purposes. We have collected or processed the following categories of Personal Information in the last 12 months:

(a) Contact Information Identifiers

Identifiers sourced directly from you or from third party providers. They are used to provide and improve the features, products and services you request; for registration and promotions; to communicate with you and provide you with information; to provide you with personalized content, information, and to send you coupons, offers and other information on our products; when we perform our obligations under a contract with you; to deliver relevant advertising; and/or for research purposes.

(b) Customer Records

Personal Information categories contained in customer records are sourced directly from you. They are used to provide and improve the features, products and services you request; to provide you with personalized content, information, and to send you coupons, offers, and other information on our products or affiliates; and when we perform our obligations under a contract with you.

(c) Internet Activity

Internet or other similar network activity is sourced indirectly from you (e.g., from observing your actions on our Sites) or from third party service providers, such as a data analytics provider. They are used to provide you with personalized content or information, and to send you coupons, offers, and other information on our products or affiliates, and/or to deliver relevant advertising.

(d) Third Party Sources

We may collect information, including contact lists, from third parties and other sources. This data may be combined with other information that we collect and use for the purposes described in this Privacy Policy. Likewise, certain third party service providers on our Sites may collect Personal Information about you when they are performing services on our behalf and/or when you are using certain functions on our Sites that are operated by these third parties. Any information, including Personal Information, collected by such third party service providers will be subject to those third parties’ privacy notices or privacy policies, rather than this Privacy Policy.


(a) Personal contact details including information such as names, addresses, telephone numbers, e-mail addresses, or login credentials, such as when you provide them to us during online registration or when doing business with us. Some Sites may allow you to establish a user name and password to set up an account.

(b) Information collected from our Sites and social media pages. This includes information collected when you interact with us, such as comments, photos, or other information that you post through blogs, message boards, or social networking opportunities or other interactive forums.

(c) Your Internet Protocol (IP) address or device identifier, your device’s operating system, browser type, websites visited before or after you visit our Site, pages viewed and activities at our Site, as well as your interaction with advertisements.

(d) Third-party service and advertising partners may also collect information automatically.

(e) Other information we have collected from you with your consent.


We may use your Personal Information for a variety of legitimate purposes including:

(a) Providing the features, products and services you request

We may use the Personal Information we collect about you to fulfill your requests for, and enable your use of, our features, products and services.

(b) Registration, contests and promotions

We may use your Personal Information to enter you in contests if you so choose to enter, to notify you of results and to register you for certain features, products and services in line with your chosen marketing preferences.

(c) To communicate with you and provide you with information

We may use your Personal Information to communicate with you, to respond to your questions or comments, and to provide you with updates and news.

(d) To provide you with personalized content, offers, and other information

We may use your Personal Information to provide you personalized offers and content. Where required by law, we ask visitors/users providing e-mail addresses to indicate if they would like further information or updates from us, such as information about the products and services available from our family of companies. We also offer visitors an “opt-out” option if they wish to cease receiving e-mails or other information from us. In some circumstance you may be asked to “opt-in” before we contact you in certain ways or before certain services may become available.

(e) When we perform our obligations under a contract with you

We may use your Personal Information to carry out our obligations under any agreement that we may have with you.

(f) To deliver relevant advertising

We may purchase and use opt-in e-mail lists to contact potential customers who we believe may be interested in products or services from ADVENT. We will honor opt-out requests and ask those providing lists to give us assurances that e-mail contact information is provided only for those consumers who have expressed a desire to receive offers and information by e-mail. We also may use demographic and preference information to allow advertising related to ADVENT products and services to be targeted to the users for whom they are most pertinent. This is designed so that users will see advertising that is most likely to interest them, and advertisers can display their ads to people who are most likely to be receptive.

(g) To improve the features, products and services that we offer through the Site

We may use the Personal Information that we collect to improve the ADVENT products and services, as well as our Sites and features.


We may share or disclose your Personal Information:

(a) With ADVENT’s licensees and/or retailers that offer products and/or services branded under marks owned by ADVENT.

(b) With vendors or agents. For example, we may share your Personal Information with companies we have hired to provide services on our behalf. When we share Personal Information with these other companies to provide services for us, they are not allowed to use it for any other purpose and must keep it confidential unless you otherwise consent.

(c) Where your Personal Information may be transferred along with other business assets.

(d) Where we have received your direction or consent to the disclosure of your Personal Information.

(e) To comply with the law or respond to legal process or lawful requests, including from law enforcement and government agencies.

(f) To conduct investigations of consumer complaints or possible breaches of law, to protect the integrity of the Site, to fulfill your requests, or to cooperate in any legal investigation.

(g) To protect the rights or property of the Advent or our customers, including enforcing the terms governing your use of the services.

(h) To act on a good faith belief that access or disclosure is necessary to protect the safety of our associates, customers or the public.

(i) To support other legitimate business purposes including but not limited to legal compliance.

Please note that the Sites may include links or otherwise refer to third-party websites whose privacy practices may differ from our privacy practices. If you submit Personal Information to any of those websites, your information is governed by the privacy policies on those websites. We encourage you to review the privacy policy of any website you visit.

We may share anonymized or de-identified information we collect under any of the above circumstances. We may also share it with third parties to develop and deliver targeted advertising on the Sites, and on websites of third parties. We may combine anonymized or de-identified information we collect with additional anonymized or de-identified information collected from other sources. We also may share aggregated and anonymized information with third parties, including advisors, advertisers, and investors, for the purpose of conducting general business analysis. For example, we may tell our advertisers the number of visitors to our Site and the most popular features or services accessed.


The Sites are intended for adults over the age of 18. We may ask visitors to enter a birth date to restrict those who are underage from accessing certain services, websites, areas or features. If you become aware that a child under 13 has registered for our email newsletters, or otherwise provided us with their Personal Information, please report the use to If we become aware of a user under the age of 13 providing information on our Sites, we will terminate that account and purge our databases of all Personal Information provided by that user to the extent feasible.


(a) What are cookies and how do we use them?

“Cookies” are data files that a website sends to your computer while you are viewing the site. These data files include information that allows our Sites to remember important information that will make your use of the Sites more efficient and useful to you. Our Sites may use cookies for a variety of purposes. We may use cookie technology and IP addresses to obtain information from online visitors, and also to provide registered visitors with the best possible personalized online experience. Information obtained via cookies may include Personal Information. Visitors to our Sites use different web browsers and different computers. To make your visits as easy as possible with the technology you use, we may automatically keep track of the type of browser (e.g., Internet Explorer) and operating system (e.g., Windows, Mac) used by a visitor, and the domain name of the visitor’s Internet service provider. We may also track the total number of visitors to our Sites in an aggregate form to allow us to update and improve our Sites. This data tells us if more visitors prefer certain features or areas to others, which helps us keep our Sites fresh and interesting to the majority of our visitors.

(b) How do we use cookies to personalize your experience at our sites?

Cookie technology helps us deliver content tailored to a visitor’s interests, and allows us to make ordering products, entering and participating in sweepstakes and contests, and offering other functions at our sites easier for our visitors. Sites that offer online shopping use cookies to remember and process the items in your shopping cart, for example. Where appropriate under our disclosed practices and policies, we may associate Personal Information with a cookie file in such instances.

(c) Do third parties use cookies on our site?

We may allow third parties to use cookies and to advertise on our Sites. In general, we may not control the cookies used by third parties. There are free programs you can download which would allow you to set your preferences and block the vast majority of third-party cookies across the Internet.

(d) Different types of cookies used by us

  • Strictly necessary cookies let you move around the Site and use essential features. These cookies don’t gather any information about you that could be used for marketing or remembering where you’ve been on the Internet.
  • Performance cookies collect information about how you use our Site, e.g., which pages you visit, and if you experience any errors. These cookies don’t collect any information that could identify you – all the information collected is anonymous and is only used to help us improve how our Site works, understand what interests our users, and measure how effective our advertising is.
  • Functionality cookies may be used to provide services or to remember settings to improve your visit.
  • Targeting cookies may linked to services provided by third parties, such as ‘Like’ buttons and ‘Share’ buttons. The third party provides these services in return for recognizing that you have visited our Site.

(e) What are web beacons and how do we use them?

Some of our Site pages and e-mail updates may contain electronic images called Web beacons, sometimes known as one pixel GIFs, clear GIFs or pixel tags. On Sites, these allow us to count visitors who have viewed our pages. In promotional e-mail messages/newsletters, they allow us to count how many subscribers have read them. Web beacons allow us to develop statistical information about the activities and features that most interest our consumers for the purpose of providing more personalized content. They are not used to access your Personal Information without your consent.

(f) How can you opt-out of cookies?

If you don’t want cookies, you can set your computer to warn you each time a cookie is being sent or turn off all cookies through your browser (e.g., Internet Explorer or Firefox). Check your browser HELP menu to learn the correct way to change or update your cookies. Alternatively, you may wish to visit other sources which contain comprehensive information on how to do this on a wide variety of browsers. You can also look up details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual. Please be aware that restricting cookies may impact the functionality of ADVENT Sites.

(g) How We Respond to Do-Not-Track Disclosures

We do not support “Do Not Track” browser settings and do not currently participate in any Do Not Track frameworks that would allow us to respond to signals or other mechanisms from you regarding the collection of your Personal Information.


Our Sites may give you options to opt-in to text-based or SMS messages on your mobile or smart phone. This Section provides information on how to opt-out of receiving future text messages from us and other helpful information related to our text message services. For any questions not answered in this Privacy Policy, please contact us directly at Participation in our text message list is based on user opt-in. Therefore, at any time from your mobile device, you can reply ‘STOP’ to cancel all future text messages. To ‘opt-in’ means you are consenting to join our text messaging list. This can be done by sending a text message, as directed by applicable marketing materials you may receive, or by entering your phone number into a web-based form online. This action signifies that you have asked to receive a text message from us (i.e. you have given your consent for ADVENT to send messages to you). If you ‘opt-out’ it means that you have decided to discontinue receiving messages from us and have affirmatively asked us to remove you from our list of text message recipients. You can do this quickly and simply by replying to any text message we send with the word ‘STOP.’ There are several ways to stop SMS message deliveries from reaching your phone. The easiest way is to reply ‘STOP’ to any text message you receive. You can also remove SMS subscriptions by contacting us directly at: Please note: to ensure you continue to receive text messages of interest, your choice to opt-out of receiving text messaging from one of our affiliates may not cause our other affiliates to discontinue sending you messages. If you would like to discontinue all messages from all affiliates, please contact us at Pricing for SMS message delivery to mobile devices is based on your text message plan with your wireless carrier. This may be reaffirmed by the following or similar language included with SMS subscription confirmation messages and other messages sent from ADVENT: “Std. msg & data rates apply”.


(a) Where is your information stored and processed?

Personal Information collected on our Site, or received by ADVENT from you or third parties, may be stored and processed in the United States or any other country where we or our service providers maintain facilities. The servers and databases in which Personal Information may be stored may be located outside the country from which you accessed the Site and in a country that does not have the same privacy laws as your country of residence. The Personal Information you provide us may be transmitted abroad in accordance with legal requirements, but we will collect, process and use personal information only in accordance with this Privacy Policy. By visiting the Site and submitting information, you consent to such collection, processing, transfer and/or storage of any Personal Information that you submit. Please note: our policies may differ by region, so if you visit one of our Site in a different region, please check to see if there is a Policy specific to that location.

(b) How long do we store your Personal Information?

We retain and store your Personal Information only for as long as we have a legitimate business purpose to do so.

(c) What about Personal Information that is publicly available (such as in chat rooms, message boards, or other interactive forums)?

We may offer chat rooms, message or bulletin boards, or interactive areas where visitors may post comments or information for our visitors’ enjoyment. If there is a chat room, bulletin or message board, social networking opportunities or other interactive areas where Personal Information may be posted at this Site, be sure to check posted rules before entering, as you will be bound by them as well as our Terms of Service. Anything you post online is public information, and we are not responsible for anything you voluntarily post online. Users should exercise caution when disclosing Personal Information online.

(d) Assignment

In the event that all or part of our assets are sold or acquired by another party, or in the event of a merger, you grant us the right to assign the Personal Information we have collected from you.

(e) How do we safeguard your Personal Information?

We have implemented administrative, physical and technical safeguards designed to protect your Personal Information. No security measures can be 100% secure, however, and so we recommend that you take additional measures to protect yourself and your Personal Information, including by installing up to date anti-virus software, closing browsers after use, keeping confidential your log-in credentials and passwords, as applicable, and making sure that you regularly update software and apps you have downloaded to ensure you have enabled the latest security features on your devices.

(f) International Transfer of Personal Information

Please note that our Sites are directed towards users who reside in the United States. By using our Sites, you consent to the collection, storage, processing, and transfer of Personal Information in and to the United States, or other countries and territories, pursuant to the laws of the United States. While some of these countries may not offer the same level of privacy protection as your own, we commit to uphold the privacy protections as explained in this Privacy Policy.


California Civil Code Section 1798.83 permits users who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please contact us using the contact information provided below and put “Data Subject Request” in the subject line of your request.

California law affords residents of California certain additional rights:

(a) The right to know, through a general privacy policy and with more specifics available upon request, what Personal Information a business has collected about them in the preceding 12 months, what it is being used for, whether it is being disclosed or sold, and to whom it is being disclosed or sold;

(b) The right to “opt out” of processing or allowing a business to sell their Personal Information to third parties (or, for consumers who are under 16 years old, the right not to have their Personal Information sold absent their, or their parent’s, opt-in);

(c) The right to have a business delete their Personal Information, with certain exceptions as provided by law; and

(d) The right to non-discrimination to receive equal service and pricing from a business, even after exercising your rights. California consumers can make a request related to the above noted rights by emailing Note that there are restrictions regarding the number of times you can exercise these rights. You may designate an authorized agent to make a request on your behalf. Such authorized agent must be registered with the California Secretary of State. We may deny a request from an agent that does not submit proof that they have been authorized by you to act on your behalf.


We take steps to keep your Personal Information accurate. Some Advent programs may provide access to view or update Personal Information online. Check where you registered to learn if you can view or update your Personal Information there. Where our processing of your Personal Information is based on your consent, you may have the right to withdraw your consent by contacting us. Note that your withdrawal of consent will not affect the lawfulness of our processing of your Personal Information based on your consent prior to your withdrawal. We are intent on resolving any issues relating to our handling of your Personal Information, and you may contact us at any time regarding any questions or concerns. We are committed to working with you to resolve any complaints you may have regarding this Privacy Policy or the treatment of your Personal Information. If you have a concern, please contact us and your communication will be promptly addressed. You may contact us by emailing