DONOR ENGAGEMENT PACKETS
Engaging Donors at the Planning Stage
Donors, especially major ones, desire more than a nameplate on Conference Room 231B at the project’s conclusion. By engaging donors from the outset, the relationship evolves into a meaningful partnership rather than a mere transactional exchange for funds. With 83% of institutions reporting a decline in donor numbers between 2019 and 2023, fostering and maintaining these relationships has become increasingly crucial (RNL). Customized donor opportunity sketches, presented early, allow donors to envision how they will be honored from the start, enhancing their commitment and connection to the project.
Map Out Tiered Philanthropy
Every donation matters. However, properly honoring major donors for their substantial contributions while also recognizing lower-tiered donors can be a delicate balance. At the University of North Dakota’s Nistler College of Business,Nistler College of Business & Public Administration our team addressed this challenge by designing the innovative “shareholder ring wall.” This display features an array of rings in different colors and sizes, each representing donors according to their level of giving. This design not only ensures that all donors receive appropriate recognition but also creates a visually appealing and inclusive tribute that celebrates the generosity of the entire donor community.
Aligning a Donor’s Vision with Your Vision
A donor’s perspective on a project can vastly differ from the university’s goals when securing funds. To align visions from the start, it is crucial to clearly communicate the opportunity. Present a detailed sketch, rendering, or video of the proposed space to show exactly how it will look and function. This approach keeps you in control of the visuals while fostering an authentic conversation with the donor. It allows them to see the potential impact of their contribution and decide whether they want to support a specific display or room, ensuring their vision aligns with the university’s goals.
