Camp Randall Stadium South Endzone
University of Wisconsin
Historical and Electric
How we helped
- Brand Clarity
- History Recognition
- Premium Suite Branding
- Visual Storytelling
- Social Media Highlights
Wisconsin Athletics’ direction is solid. They are steadfast in purpose, unwavering and firmly established. They are beer and cheese, not wine and cheese. Camp Randall needed something to encapsulate all of this. It needed to add value to something already as honorable as being a fan of the Wisconsin Badgers. It needed to facilitate an exciting, electric fan experience that runs parallel to the culture that Wisconsin is built on.
- A modern, triumphed-centered gathering place that exudes the humble and tough legacy of the Wisconsin Badgers.
- Ensure real, game time connection between fans and players through premier seating with first-class amenities that bleed red and white.
- Providing the Badgers fans with a South End-Zone section that allows for patrons to direct their own experience through retail facilities and interactive experiences.