Welcome Center
East Texas A&M University
Transforming Lives
How we helped
- Digital Experience
- Visual Storytelling
- Social Media Moments
- Design
- Fabrication & Installation
Introduction
A Doorway To The Future
The Student Services and Welcome Center at East Texas A&M University serves as a gateway to a university that is committed to supporting diverse student journeys. By recognizing the unique paths that students come from—whether from urban or rural backgrounds, as first-generation college attendees or adults going back to college—the Welcome Center aims to celebrate the courage it takes to pursue higher education.
The design of the space not only enhances brand recognition for East Texas A&M and its Lions but also provides engaging, interactive digital experiences for visitors, making their journey personalized. There are elements of surprise and delight around every corner of the space, rewarding visitors for their interest in the university. The Welcome Center allows incoming students and their families to see their future at East Texas A&M, fostering a sense of belonging and community that empowers students to develop new pathways in their lives.
Photo Gallery
Challenges
- Create placemaking on the campus of East Texas A&M University, where students can see the university not only as a viable option for their future, but a place they can succeed.
- Clarify confusion around ETAMU’s brand identity—part of the Texas A&M system but with its own mascot and colors.
- Ensure the center is adaptable in its design, accommodating larger groups for presentations or events, allowing for opportunities for in-depth discussions about college admissions and orientation.
Process
- Engage various stakeholders through our listening-centered StoryMining process to identify the key needs and expectations for the project.
- Collaborate with Enrollment staff to understand their goals for admission and strategically design the visitor experience to support those needs.
- Utilize visual listening exercises with mood boards and “experience sliders” to gain consensus and drive creative direction.
Solution
- Interactive digital “pillars” featuring ETAMU’s colleges and showcasing career possibilities
- A social tower featuring campus life and traditions so that students can visualize themselves as Lions
- Instagrammable moments with larger the life lit displays
- “The Lion Inside” storytelling feature that highlights scholarship recipients and the donors who helped make the opportunities possible.
