Logo: Penn State UniversityLasch Football Building
Penn State University

Black shoes. Basic blues.

How we helped

  • Brand Clarity
  • Recruit Engagement
  • Updatable Facility
  • Visual Storytelling
  • Social Media Highlights


The new Lasch Football Building lobby features illuminated blue glass panels that add a high level of sophistication and dramatic impact. Advent used the iconic uniform to transform a trophy-cluttered alcove into an elegant and engaging experience that highlights All-Americans, national award winners and great seasons. This creates a central location for telling the rich history of this program. Since 1887, the Nittany Lions have never looked so good.

The Mission

In a comprehensive facility upgrade, Advent created a space that is clean and modern, yet unmistakably Penn State. New exhibits include bold, contemporary branding elements while maintaining a classic look.

Let’s build something meaningful together