Logo: Providence CollegeRuane Friar Development Center
Providence College

Training Top Talent

How we helped

  • Brand Clarity
  • Recruit Engagement
  • Updatable Facility
  • Visual Storytelling
  • Social Media Highlights
  • Alumni Recognition


Welcome to Friartown

Basketball is at the core of Providence College’s identity. Its program is a major attraction for both potential recruits and students looking to participate in a robust college athletics scene. But In 2017, Providence was the only program in the BIG EAST without a dedicated on-campus practice facility.

The Mission

The Ruane Friar Development Center is a 56,000 square-foot practice facility for the men’s basketball team, equipped with cutting-edge tech, two full-size practice courts, an athletics training center, staff offices, and a new Friar Athletics Hall of Fame.


The Top of Their Game

The main entrance creates an unforgettable first impression for recruits with a two-story atrium, floating Friars logo, and tactile statement wall. Providence promises players more than basketball with dedicated study spaces and an emphasis on family. Program values fill the walls and connect players to the greater goals behind each practice. With playful, personal touches, like the player’s lounge or the barbershop graphic of famous player haircuts, athletes can feel at home.
The inspirational space motivates student-athletes to perform at the top of their game. In a one-of-a-kind gear display, the program showcases its relationship with Nike, a major draw for recruits. Providence reimagines traditional hall of fame displays with edgy LED track lights and floating pedestals that create visual movement. Players can connect to the Friars history of excellence, and see themselves as the next chapter.


Before & After

Sketch to completion


Final words

Advent created a story, not just to be told when you walk in the building, but throughout. You’ll find something that connects to education, family, culture, heart and soul, as well our standard for excellence. You see all those things in every part of the building, and I think Advent did an unbelievable job.

Ed Cooley
Former Men’s Basketball Head Coach

Let’s build something meaningful together