Ed & Rae Schollmaier Basketball Complex
Embodying Program Culture
How we helped
- Recruit Engagement
- Updatable Space
- Visual Storytelling
- Core Values Messaging
The renovated Ed & Rae Schollmaier Basketball Complex at TCU differentiates the program and inspires players with a sense of place and pride. In the entrance area, dramatic backlit gear displays, dimensional lettering and vivid wallcoverings invoke gameday energy for players and recruits. On the practice courts, updatable vertical panels honor historic greats and recent accomplishments, allowing current players to see themselves in the space. With immersive TCU branding, including splashes of purple and an argyle-print floor logo, the facility connects the daily work of practice to the program’s identity and aspirations.
More than a practice space, the Ed & Rae Schollmaier Basketball Complex embodies TCU’s values as a program on the rise.