McKale Center
University of Arizona

A Player's Program

How we helped

  • Brand Clarity
  • Brand Messaging
  • Recruit Engagement
  • Apparel Partnership Display


Arizona’s locker room, player’s lounge and training room is a refuge for men’s basketball student-athletes. These are the places where current players form bonds with the program and each other.

In these spaces, the Wildcats created an environment that places the current team and student-athletes into the context of Arizona tradition. Key touchpoints throughout the facility build upon the feelings of fraternity for past, present and future players in the program. Along with displays of past players and their accomplishments, the facility intertwines program messaging and culture, cementing the shared experiences for Wildcats of all eras.

Let’s build something meaningful together