Content Development
Bringing Brand Stories to Life
At Advent, we believe in crafting brand experiences that move people. Our design approach goes beyond traditional brand guidelines to capture the essence of your organization’s values and identity. From logos, typography, and photography to material choices and graphic treatments, we ensure every element aligns with your unique vision. Our team is experienced in crafting guides that an be utilized across departments, creating consistency throughout your institution. Our work is designed to connect deeply with your audience—be it fans, recruits, alumni, or sponsors—creating impactful moments that resonate and leave a lasting impression.
Benefits
- Cohesive branding across all touchpoints
- Expertise in audience engagement and emotional impact
- Custom design solutions that reflect brand values
- Integration with existing design and marketing efforts
- Collaboration with partners to maximize sponsor and donor engagement
CASE STUDY
The Brand Experience Guide developed for the University of Texas Athletics resulted in cohesive branding across all 16 varsity sports by detailing consistent use of logos, typefaces, and mascots. By tailoring the guide to the department’s needs, it reflected the core values of Texas Athletics while integrating seamlessly with existing designs. Our expertise in audience engagement ensured that the visual elements resonated emotionally with fans, recruits, and donors. Through collaboration with the athletics department, we maximized sponsor and donor engagement, creating a unified brand experience that strengthened the university’s identity across various platforms and touchpoints.
