Gallery of Iconic Guitars
Belmont University

Music History in Music City

How we helped

  • Sponsor Activation
  • Updatable Space
  • Donor Engagement Strategies
  • Visual Storytelling
  • Social Media Highlights


Belmont University partnered with ESa and Advent to create the Gallery of Iconic Guitars, a museum where visitors can experience historic musical instruments, enjoy celebrity guest performances and learn the stories behind some of the past century’s most desired guitars, mandolins and more.

Known worldwide for its music and music business programs, Belmont houses the Steven Shaw Collection — a trove of pre-World War II acoustic instruments and highly coveted electric guitars and basses. Shaw (son of jazz great Artie Shaw and grandson of Jerome Kern), willed the collection to vintage guitar expert George Gruhn, who brought it to Belmont.

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