The Star
Dallas Cowboys

Creating 'Wow' Experiences

How we helped

  • Brand Clarity
  • Sponsor Activation
  • Updatable Facility
  • Visual Storytelling
  • Interactive Displays
  • Social Media Highlights


The Dallas Cowboys, one of the most iconic franchises in sports history, selected Advent to help create The Star, an unprecedented mixed-use facility that redefines how this legendary team interacts with fans, players, employees, corporate partners and the community. More than a team headquarters, The Star boasts evocative design and experiences that allow visitors and team personnel alike to engage with the Cowboys’ brand.

The Mission

An immersive environment of exhibits, displays and interactive elements communicates the history of the franchise and its iconic players, giving visitors intimate access to the Cowboys experience. Sponsored areas create an organic space for partners to engage with fans, while team facilities provide an atmosphere of inspiration and pride for players, coaches and front office personnel. With energetic design highlighting all the hallmarks of this storied team, The Star delivers an unforgettable experience.

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Let’s build something meaningful together