Logo: University of RichmondBasketball Practice Facility
University of Richmond

Energetic, Yet Elegant

How we helped

  • Brand Clarity
  • Recruit Engagement
  • Visual Storytelling
  • Social Media Highlights


The University of Richmond fosters the principles of high performance in a multitude of ways. While expectations are high academically, the University also prioritizes athletics so their students can perform at their highest level on and off the basketball court. The revitalization of the Basketball Practice Facility merges the Spider’s determination towards success with a humble recognition of the significance of practice.

The University of Richmond’s Spiders find their basketball facility in an extraordinary space. Pursuing a facility that breeds greatness through intense competition, Advent was tasked with enhancing the already inspiring features in other parts of their facility. Through an empathetic series of interviews, the essence of this facility was understood, capturing the profound intentions that drive the program forward.

The Challenge

  • Unifying the bold, energetic Spider brand with the timeless elegance and style of their current practice facility
  • Modernizing the space to create a multifunctional and productive environment that aligns with the brand’s vision.
  • Ensuring the space reflects the high-quality and exceptional experience associated with Richmond.

The Process

  • Employing an empathetic interview process to gain a comprehensive understanding of the space’s requirements and objectives.
  • Embracing a commitment to representing success, productivity, and a competitive atmosphere with unwavering dedication.
  • Revitalizing and reinvigorating the University of Richmond’s engagement in enhancing the student-athlete experience.

The Solution

  • Developing unique and customized wayfinding systems that not only guide visitors but also highlight the state-of-the-art features and facilities of the basketball venue.
  • Fostering a strong emphasis on Spider values among basketball teams and recruits, nurturing a culture of unity, shared principles, and a winning mindset.
  • Designing captivating recruit touchpoints that allow top recruits to vividly envision themselves in the space, showcasing the school’s unwavering commitment and dedication to their success.

Let’s build something meaningful together