Rowing Practice Facility
University of Texas
Here Comes Texas
How we helped
- Brand Clarity & Consistency
- Recruit Engagement
- Updatable Facility
- Visual Storytelling
Back-to-Back Champs
The University of Texas at Austin’s Rowing program is unlike any other. As the most geographically unique program in the country, they recruit the top athletes from all around the world. Recruits and transfers are drawn to Texas’ being on the ascent and being a part of building something special. Today, the program finally has the facility to service yet another National Championship.
At the beginning of the partnership, UT Rowing was at the precipice of its first NCAA championship and was recruiting head to head with the best programs in the sport. Present day, the program is top in the country with two national championships. An accomplishment that requires a state-of-the-art facility that honors the work of past Longhorns while offering the tools for yet another championship.
Photo Gallery
Challenges
- Create a new home for UT Rowing that encouraged team building opportunities while supporting the student-athletes performance
- Recognize the accomplishments of previous Longhorn rowing teams while inspiring the next class of rowers
- Surround student-athletes with an environment that promotes the program’s core values
The Process
- Engaged in interviews with coaches, players, and key stakeholders capture key Longhorn attributes
- Design development process that invited player and coach input into the needs and purpose of the spaces
- Evaluated other Texas facilities to prioritize that brand consistency matches other UT facilities
Solution
- State-of-the-art training facility and offices that support the needs of an unparalleled program
- Key storytelling elements for alumni, recruits, and current Longhorns to enjoy
- On-campus team space that allows student-athletes to interact with one another away from the boat house
