Rowing Practice Facility
University of Texas
Here Comes Texas
How we helped
- Brand Clarity & Consistency
- Recruit Engagement
- Updatable Facility
- Visual Storytelling
Back-to-Back Champs
The University of Texas Rowing program stands out as one of the most geographically unique in the country, attracting elite athletes from around the world. Recruits and transfers are drawn not only to the program’s upward trajectory but also to the opportunity to be part of a legacy of excellence. With the addition of a state-of-the-art facility designed to support their pursuit of another National Championship, the team is poised for continued success. This cutting-edge venue reflects both the program’s commitment to innovation and its vision for the future.
When the partnership began, UT Rowing was on the verge of its first NCAA championship, competing fiercely with the best programs in the nation. Now, with two national championships under their belt, the program is at the pinnacle of collegiate rowing. This success is bolstered by an exceptional athletic facility design that reflects the dedication of past Longhorns while offering the tools for future victories. The facility’s experience design supports athletes’ development and honors the program’s rich history and competitive spirit.
Photo Gallery
Challenges
- Create a new home for UT Rowing that encouraged team building opportunities while supporting the student-athletes performance
- Recognize the accomplishments of previous Longhorn rowing teams while inspiring the next class of rowers
- Surround student-athletes with an environment that promotes the program’s core values
The Process
- Engaged in interviews with coaches, players, and key stakeholders capture key Longhorn attributes
- Design development process that invited player and coach input into the needs and purpose of the spaces
- Evaluated other Texas facilities to prioritize that brand consistency matches other UT facilities
Solution
- State-of-the-art training facility and offices that support the needs of an unparalleled program
- Key storytelling elements for alumni, recruits, and current Longhorns to enjoy
- On-campus team space that allows student-athletes to interact with one another away from the boat house
