Student Welcome Center
University of Oregon
How we helped
- Brand Consistency
- Visual Storytelling
- Social Media Moments
- Create an experience that drives choice for prospective students and parents.
- Encapsulate the boldness and strength of the UO brand.
- Create surprising and high-touch moments throughout the welcome center.
- Conducted StoryMining and creative exercises with a cross-section of Oregon staff in marketing, student life, and housing as well as UO students.
- Applied overarching story themes and story attributes throughout physical space.
- Collaborated with UO to create digital and static touchpoints.
- Created an “enchanted book” featuring page-by-page digital projections, filled lockers with campus artifacts to show the breadth of the UO experience, and created an interactive library to highlight faculty and alumni.
- Integrated the UO brand voice in stories that highlight inclusive, extraordinary, progressive, and irreverent themes.
- Rewarded visitor curiosity with “Easter egg” content throughout the experience.