Student Welcome Center
University of Oregon
Rewarding Curiosity
How we helped
- Brand Consistency
- Visual Storytelling
- Social Media Moments
- Design
- Recruiting
Introduction
Home is a place where young people are comfortable being themselves. For the University of Oregon, home is a place where students are encouraged and supported no matter their identity, background or interests. Home is a place where people might feel cozy, but it’s also a place where they’re comfortable being quirky or silly.
Oregon values curiosity and rewards discovery. Through digital storytelling experiences and interactive elements in their athletic facility design, UO creates spaces that invite exploration. Open a locker in the gear display or pull a book off the shelf—you never know what you’ll uncover. That’s the story of the UO experience—an illuminating moment can happen anywhere.
Photo Gallery
Solution
The Challenges
- Create an experience that drives choice for prospective students and parents.
- Encapsulate the boldness and strength of the UO brand.
- Create surprising and high-touch moments throughout the welcome center.
The Solution
- Created an “enchanted book” featuring page-by-page digital projections, filled lockers with campus artifacts to show the breadth of the UO experience, and created an interactive library to highlight faculty and alumni.
- Integrated the UO brand voice in stories that highlight inclusive, extraordinary, progressive, and irreverent themes.
- Rewarded visitor curiosity with “Easter egg” content throughout the experience.
The Process
- Conducted StoryMining and creative exercises with a cross-section of Oregon staff in marketing, student life, and housing as well as UO students.
- Applied overarching story themes and story attributes throughout physical space.
- Collaborated with UO to create digital and static touchpoints.
