Viterbi School of Engineering — Ginsburg Hall
University of Southern California
Converging Innovation
How we helped
- Brand Clarity
- Updatable Facility
- Donor Engagement Strategies
- Visual Storytelling
- Interactive Displays
Introduction
Legacy Meets Innovation
USC Viterbi’s Ginsburg Hall was an ambitious initiative to reflect the innovative mission of a cutting-edge facility designed for computer science and interdisciplinary collaboration. Supported by a landmark gift from Alan and Charlotte Ginsburg, the project aimed to emphasize themes of convergence—bringing together diverse fields to address global challenges.
The project included storytelling elements, digital displays, and modern aesthetics to align with the building’s architectural vision and the donors’ values. The vision celebrated the power of technology and human-centered science to drive transformative solutions. Advent was engaged for our expertise in blending storytelling with cutting-edge design and technology, ensuring the design aligned with the building’s architectural vision and the donors’ values.
Challenges
- Navigate complex and diverse priorities among university leadership, donors, and project teams.
- Find alignment between the story of the donors and the story of the University.
- Capture the powerful impact of research being done within the walls of Ginsburg Hall.
Process
- Developed modern, donor-centric displays and cohesive signage consistent with the building’s purpose and aesthetics.
- Delivered flexible, digital storytelling elements designed to evolve with the building’s growing impact.
- Created temporary displays to address lead-time obstacles while ensuring readiness for the grand opening.
Solution
- Successfully embodied USC Viterbi’s mission of technology-driven innovation and interdisciplinary collaboration.
- Balanced donor preferences with institutional storytelling.
- An engaging, digital representation of both the stories and the research that is converging in Ginsburg Hall.
- Completed the project on time for Ginsburg Hall’s opening, showcasing the building’s potential to inspire future innovation.
