The sports venue model is undergoing a $100 billion transformation from isolated stadiums into year-round “brand theaters” and community ecosystems. In this high-level panel from the 2026 National Sports Forum, experts from PwC, Bank of America, and Legends Global examine how elite franchises are solving the “365-day problem”. By integrating residential, retail, and immersive digital storytelling through processes like StoryMining, teams are creating sustainable value that transcends game day and drives massive franchise valuation increases.