The sports venue model is undergoing a $100 billion transformation from isolated stadiums into year-round “brand theaters” and community ecosystems. In this high-level panel from the 2026 National Sports Forum, experts from PwC, Bank of America, and Legends Global examine how elite franchises are solving the “365-day problem”. By integrating residential, retail, and immersive digital storytelling through processes like StoryMining, teams are creating sustainable value that transcends game day and drives massive franchise valuation increases.
Tag: sports venue innovation
Advent Sports Design Agency
Advent’s sports design agency transforms athletic environments into powerful assets for recruitment, performance, and fan engagement. By blending research-driven storytelling with tech-forward solutions and comprehensive build expertise, Advent creates immersive spaces that do more than look impressive. They tell authentic stories and inspire action. Whether redesigning a single locker room or launching a campus-wide facilities overhaul, Advent’s collaborative approach ensures that every project is anchored in the unique identity and aspirations of each athletic organization.