Design
Creating User-Driven Experiences
Advent’s human-centered design philosophy focuses on creative solutions to your business problem. Our team first seeks to understand what you want your audiences to THINK, FEEL, REMEMBER AND DO as they engage with your brand’s story. Then we design. Our priority is to create emotional connections through an audience journey that persuades and ultimately moves people to action.
Benefits
- Provides creative solutions to business problems
- Creates emotional connections for audiences
- Frames audience journeys
- Expands understanding of what persuades your audiences
CASE STUDY
The renovation of the west side of Reser Stadium became an opportunity for our design team to not only create a best-in-class experience for football fans, but also to create a Welcome Center that functions as a hub for prospective students and their families. Our team collaborated with OSU to determine how create flexible spaces that could pivot from game day on Saturdays to campus tours throughout the year. Additionally, we needed to find a creative way to honor donors while displaying the accomplishments of the university—all while keep the vantage point of the user in mind.