Storymining

Uncovering Stories, Discovering Alignment, Defining Experiences

StoryMining is Advent’s process for discovering the uniqueness of your brand. Through thoughtful, engaging conversations with key stakeholders, we uncover the stories, values, and emotional touchpoints that define your organization. This discovery phase helps us internalize your brand’s essence, allowing us to create experiences that resonate deeply with your audiences—sponsors, students, faculty, athletes, donors, and prospective visitors alike. StoryMining guides every project we take on, ensuring our work reflects your differentiators and culture. It’s a casual, low-pressure process built around meaningful dialogue, leading to creative solutions that elevate your experiences’ identity and impact.

CASE STUDY

In designing the new “Home” of the PGA of America, StoryMining was crucial in capturing the values, roles, and unique needs of the 28,000 PGA professionals. In 2 days, across 2 cities, through 48 engaging interviews with stakeholders, Advent identified key emotional touchpoints such as the pride in their roles as growers of the game and community builders. By internalizing these values, the design was tailored to create an inspiring and supportive environment that reflects their dedication to the sport and industry. PGA leadership did not want the space to function as a museum, but as a dynamic hub for education and innovation, vital for the future of golf. Advent’s StoryMining process ensured that the PGA members and professionals feel valued and empowered in their careers.

Benefits

  • Deep understanding of your organization’s core values
  • Clarification of key emotional touchpoints
  • Engaging conversations with key stakeholders
  • Tailored design solutions informed by your stories
  • Enhanced brand identity and audience connection
  • Collaborative problem-solving with our expert team