Photorealistic CGI helps buyers understand a future property, but it rarely makes them feel it. This article explains why off-plan developers are hitting a visualization plateau and how Advent’s Immersive Cube™ creates immersive, shared environments that shorten sales cycles, build investor confidence, and turn static renders into conviction-driving experiences.
Tag: Research
Tepper Sports & Entertainment Unveils Plans for Immersive Experience Center Ahead of Bank of America Stadium Renovations
Advent is partnering with Tepper Sports & Entertainment to lead the creative direction for the Bank of America Stadium Experience Center in Uptown Charlotte. The immersive, tech-forward environment will showcase upcoming stadium renovations and premium seating through interactive storytelling, holograms and the Immersive Cube.
How Immersive Technology Accelerates Pre-Leasing for Commercial Real Estate Developments
Pre-leasing unbuilt space is one of a developer’s toughest challenges. Immersive technology changes that. By transforming architectural plans into walkable, emotional experiences, developers can help anchor tenants feel their future success and commit earlier in the process.
How an Immersive Real Estate Sales Center Works for New Residential Developments
Selling pre-construction residential units has always depended on a buyer’s imagination. The Immersive Cube™ changes that equation by turning your sales center into a 270-degree experience that lets prospects step inside their future home by seeing real views, finishes, and amenity spaces at true scale. For marketing directors, it’s a proven way to build emotional connection, accelerate presales, and close with confidence long before construction is complete.
Building Energy 365 Days a Year: Optimizing Sponsorship Opportunity in Sports Multi‑Use Districts
Explore how intentional design, storytelling, and sponsor collaboration can transform sports‑anchored developments into 365‑day destinations. From The Star in Frisco to Ballpark Village and campus stadiums, discover how placemaking and year‑round programming sustain energy, community use, and brand value long after the final whistle.
How Can Pharmaceutical Companies Transform Sales Presentations with Immersive Technology?
Pharmaceutical sales are ready for transformation. Discover how immersive environments like Advent’s Immersive Cube™ turn complex data into compelling, memorable experiences that deepen engagement with healthcare decision-makers and elevate your brand beyond traditional slide decks. Explore how innovative technology can redefine how you sell.
Beyond the Final Whistle: Why Smart Teams Are Building Neighborhoods, Not Just Stadiums
As the lines between real estate, fan experience, and community life blur, forward-thinking sports teams are transforming their stadiums into vibrant, year-round destinations. John Roberson, CEO of Advent, explores how storytelling and design are shaping the future of sports-anchored mixed-use districts.
What To Consider When Bringing Your Sales Center Vision to Life
When sports organizations plan a Sales Experience Center for a new stadium or arena. Every decision, from location to digital strategy, impacts sales performance. Drawing on partnerships with teams like the Las Vegas A’s, LA Rams, and Inter Miami CF, Advent outlines what it takes to transform your vision into a high-impact sales environment that accelerates buyer confidence and delivers long-term return.
Celebrating 25 Years with Advent
Plaques and sheet cakes weren’t enough for Advent’s 25th anniversary. Instead, we turned the milestone into an experience—reflecting on the two-person beginning that sparked a purpose: to create experiences that move people. From trade shows to stadiums, campuses to global brands, each project has shaped how we think, feel, remember, and do. As we celebrate 25 years of storytelling, we’re honoring the past, embracing the present, and stepping boldly into an even more connected, experiential future.
How Does a Visitor Center Fit Into Your Headquarters Workplace Strategy?
Most corporate offices blend into the background. But the best headquarters use their visitor centers not as showrooms, but as strategic hubs for culture, story, and purpose. In this article, John Roberson, CEO of Advent, explains how organizations can turn visitor centers into engagement engines—codifying values, aligning teams, and making the workplace essential again in a hybrid era.