Turning Story into Strategy: A Tradeline Webinar

Advent CEO John Roberson and Client Engagement Manager Grace Johnson explored how institutions can use storytelling and space to drive philanthropy and mission-aligned growth.

The Stories in These Walls

History of UW - display of timeline events, interactive experience, brand color, 2 layers: backlit fabric graphic Arc of Decades, backlit elements present timeline & cast golden glow, 2 sliding displays w/ customizable content, imagery, murals, brand fabric sculptures mounted above timeline, rail mounted stainless steel lettering, small scale steamboat logo ,700

Donors are motivated by an emotional connection to projects that are deeply personal for them.