For decades, sports halls of fame have followed a familiar script—glass cases, static displays, and stories trapped in time. But as technology evolves, so do the possibilities for honoring athletic legacy. At Advent, we’re not just adding screens to old exhibits, we’re reimagining what a hall of fame can be. From immersive digital storytelling to interactive fan engagement, this article explores how technology is transforming outdated spaces into living, breathing narratives that connect generations and inspire the future.
Category: Design
Advent Sports Design Agency
Advent’s sports design agency transforms athletic environments into powerful assets for recruitment, performance, and fan engagement. By blending research-driven storytelling with tech-forward solutions and comprehensive build expertise, Advent creates immersive spaces that do more than look impressive. They tell authentic stories and inspire action. Whether redesigning a single locker room or launching a campus-wide facilities overhaul, Advent’s collaborative approach ensures that every project is anchored in the unique identity and aspirations of each athletic organization.
What Is a Fan Experience Design Firm?
When people ask what a fan experience design firm does, the answer isn’t simple and that’s exactly the point. Advent creates emotionally resonant experiences that move beyond sports and entertainment, tapping into the deeper psychology of fandom, belonging, and community. From immersive university welcome centers to multi-purpose brand activations, designing moments must connect, inspire, and endure for audiences.
You’re the Host!
U of Oregon’s Michael Luna is our guest for this CIVSA webinar that takes viewers behind the scenes of the iconic Oregon Student Welcome Center.
Nothing Left to Chance.
The value intersection…where your brand’s story overlaps with what your audience truly cares about. That’s where connection happens, and where the real opportunities live.
Advent Project Awarded Best Partnership Activation from ALSD
Ford Deck at AT&T showcases Cowboys and Ford brands in fan-centric activation.
Turning Story into Strategy: A Tradeline Webinar
Advent CEO John Roberson and Client Engagement Manager Grace Johnson explored how institutions can use storytelling and space to drive philanthropy and mission-aligned growth.
Tennis Hall of Fame Could Be “Best in All of Sports”
Advent partnered with the International Tennis Hall of Fame to bring new life to its Newport home.
A’s Set to Open Las Vegas Ballpark Experience Center
The project is being designed by Nashville-based firm Advent and built by Las Vegas-based Burke Special Projects.
Inter Miami CF Opens Experience Center
The new Experience Center, designed by Advent, will give fans the opportunity to see 3D models of Miami Freedom Park and enjoy an immersive experience of what the new stadium will have to offer our fans when the Club takes the pitch for the first time at its new home venue in Miami in 2026.