When people ask what a fan experience design firm does, the answer isn’t simple and that’s exactly the point. Advent creates emotionally resonant experiences that move beyond sports and entertainment, tapping into the deeper psychology of fandom, belonging, and community. From immersive university welcome centers to multi-purpose brand activations, designing moments must connect, inspire, and endure for audiences.
Tag: storytelling
Welcome Center Design Strategy
In higher education, the welcome center is more than a space—it’s the first opportunity to inspire visitors, convert prospective students, and engage families, donors, and the broader community. Advent’s research-driven, story-focused approach transforms these centers into immersive, multi-sensory experiences that showcase your institution’s unique identity, foster emotional connection, and create lasting impressions. From interactive discovery zones and flexible social spaces to projection-mapped displays and quiet reflection areas, our designs balance innovation, inclusivity, and adaptability, ensuring every visitor feels welcomed, engaged, and connected.
Sponsorship Activation
Advent specializes in maximizing sponsor activations through research-driven strategy and authentic storytelling. We help sports brands and organizations turn sponsorships into immersive fan experiences that drive engagement, brand loyalty, and measurable results.
FAQS
Frequently asked questions of Advent’s design and storytelling process that has led to 2000+ projects completed around the world for clients in higher education, college athletics, professional sports, museums, halls of fame, and corporations.
You’re the Host!
U of Oregon’s Michael Luna is our guest for this CIVSA webinar that takes viewers behind the scenes of the iconic Oregon Student Welcome Center.
Nothing Left to Chance.
The value intersection…where your brand’s story overlaps with what your audience truly cares about. That’s where connection happens, and where the real opportunities live.
Advent Project Awarded Best Partnership Activation from ALSD
Ford Deck at AT&T showcases Cowboys and Ford brands in fan-centric activation.
Turning Story into Strategy: A Tradeline Webinar
Advent CEO John Roberson and Client Engagement Manager Grace Johnson explored how institutions can use storytelling and space to drive philanthropy and mission-aligned growth.
Tennis Hall of Fame Could Be “Best in All of Sports”
Advent partnered with the International Tennis Hall of Fame to bring new life to its Newport home.
Reimagining Campus Visits to Drive Yield
In today’s competitive enrollment landscape, your Welcome Center plays a critical role—not just in greeting prospective students, but in converting them from curious visitors into committed future graduates.