Walk through almost any campus and you’ll find walls lined with plaques, portraits, and engraved names—tributes to alumni whose achievements shaped the institution’s story. But today’s students and visitors expect more than a list of names on the wall. At Advent, we’re helping universities reimagine recognition for the digital age. Through immersive storytelling, interactive displays, and cloud-powered technology, this article explores how institutions are transforming static traditions into living experiences that honor legacy, inspire pride, and connect generations.
Author: Drew Strohm
What Is a Fan Experience Design Firm?
When people ask what a fan experience design firm does, the answer isn’t simple and that’s exactly the point. Advent creates emotionally resonant experiences that move beyond sports and entertainment, tapping into the deeper psychology of fandom, belonging, and community. From immersive university welcome centers to multi-purpose brand activations, designing moments must connect, inspire, and endure for audiences.
Welcome Center Design Strategy
In higher education, the welcome center is more than a space—it’s the first opportunity to inspire visitors, convert prospective students, and engage families, donors, and the broader community. Advent’s research-driven, story-focused approach transforms these centers into immersive, multi-sensory experiences that showcase your institution’s unique identity, foster emotional connection, and create lasting impressions. From interactive discovery zones and flexible social spaces to projection-mapped displays and quiet reflection areas, our designs balance innovation, inclusivity, and adaptability, ensuring every visitor feels welcomed, engaged, and connected.
Sponsorship Activation
Advent specializes in maximizing sponsor activations through research-driven strategy and authentic storytelling. We help sports brands and organizations turn sponsorships into immersive fan experiences that drive engagement, brand loyalty, and measurable results.
FAQS
Frequently asked questions of Advent’s design and storytelling process that has led to 2000+ projects completed around the world for clients in higher education, college athletics, professional sports, museums, halls of fame, and corporations.
Nothing Left to Chance.
The value intersection…where your brand’s story overlaps with what your audience truly cares about. That’s where connection happens, and where the real opportunities live.
Advent Project Awarded Best Partnership Activation from ALSD
Ford Deck at AT&T showcases Cowboys and Ford brands in fan-centric activation.
Turning Story into Strategy: A Tradeline Webinar
Advent CEO John Roberson and Client Engagement Manager Grace Johnson explored how institutions can use storytelling and space to drive philanthropy and mission-aligned growth.
Reimagining Campus Visits to Drive Yield
In today’s competitive enrollment landscape, your Welcome Center plays a critical role—not just in greeting prospective students, but in converting them from curious visitors into committed future graduates.
Roberson Moderates Hit Panel: Show Me The Money
A new Celebration Gallery will take visitors through the sport of tennis and the stories of its legends.