Static sports sales centers are extinct. Advent CEO John Roberson shares how immersive design and tailored storytelling turn prospects into buyers. Discover how moving beyond scale models drives real revenue when selling high-value suites and season tickets.
Tag: the immersive cube
From the A’s to the Browns: What NFL and MLB Teams Are Learning From Each Other’s Sales Centers
The Athletics figured out how to sell a ballpark before it existed. Now, the Browns are borrowing the playbook. Discover what MLB and NFL executives can learn from each other about immersive technology, sales centers, and selling the future.
Celebrating 25 Years with Advent
Plaques and sheet cakes weren’t enough for Advent’s 25th anniversary. Instead, we turned the milestone into an experience—reflecting on the two-person beginning that sparked a purpose: to create experiences that move people. From trade shows to stadiums, campuses to global brands, each project has shaped how we think, feel, remember, and do. As we celebrate 25 years of storytelling, we’re honoring the past, embracing the present, and stepping boldly into an even more connected, experiential future.
The Immersive Cube® : A First Peek Inside the Las Vegas A’s Ballpark Experience Center
The Immersive Cube® transforms stadium sales by letting fans and sponsors step inside a ballpark that doesn’t yet exist. By replacing renderings and VR with a 26.5-million-pixel shared experience, it turns abstract pitches into tangible, immersive previews—collapsing the gap between promise and reality and redefining how sports venues engage their audience.