People don’t just build a building to build a building, but in fact to tell their story!
Author: John Roberson
CEO
The Reason We Do What We Do
Two years ago, when speaking at a conference, I made the statement, “Declining attendance at live entertainment/sporting events is the gigantic elephant in the room that has to be addressed.”
What Are You Focusing On Post Pandemic?
As far as fans are concerned, the most basic characteristic of a sporting event is the shared social experience. Studies consistently indicate that even more than wins and losses, the stadium…
The Gift of Gratitude
“How often should we express gratitude to those around us for what our teams have accomplished?
Three Things Great Brands Do
Here are 3 things that we believe the greatest brands do. They aren’t typically the most obvious. But they are very powerful
The Power of Story
ots of people seem to ask me “John, why does storytelling play such a big part in building a brand?”
Presentations That Move People—And Get You Noticed
When we give a presentation, we have to remember that the presentation is not the outcome. The outcome is something different.
2020 College Choice Study: Welcome Center
College Choice Study, 2020
Listening to Learn
On June 12, I had the opportunity to facilitate an important conversation among six esteemed professionals in the collegiate world.
2020 College Choice Study: Campus Safety
2020 College Choice Study