A $1.3 billion renovation. Dust, scaffolding, and a renovation project that won’t be finished for another year. Here’s how we solved the oldest problem in sports sales: proving a vision before it exists, and making sure that vision resonates.
Author: John Roberson
CEO
National Sports Forum 2022 Super Panel
A few weeks back I had the honor of hosting a “superpanel” at The National Sports Forum in Round Rock, Texas. We covered a plethora of topics including NIL, declining attendance, and the simple question: “What makes a great employee?”
Listen to Understand
Today, I had the privilege to share some ideas with our friends at the 2021 College Athletics Leadership Summit in New Orleans. It was the first time this group had gathered in person for two years.
Not Just A Building
People don’t just build a building to build a building, but in fact to tell their story!
The Reason We Do What We Do
Two years ago, when speaking at a conference, I made the statement, “Declining attendance at live entertainment/sporting events is the gigantic elephant in the room that has to be addressed.”
What Are You Focusing On Post Pandemic?
As far as fans are concerned, the most basic characteristic of a sporting event is the shared social experience. Studies consistently indicate that even more than wins and losses, the stadium…
The Gift of Gratitude
“How often should we express gratitude to those around us for what our teams have accomplished?
Three Things Great Brands Do
Here are 3 things that we believe the greatest brands do. They aren’t typically the most obvious. But they are very powerful
The Power of Story
ots of people seem to ask me “John, why does storytelling play such a big part in building a brand?”
Presentations That Move People—And Get You Noticed
When we give a presentation, we have to remember that the presentation is not the outcome. The outcome is something different.