Advent CEO John Roberson sits down with Texas A&M AD Ross Bjork and TCU Deputy AD Mike Sinquefield to discuss the impact of athletic facilities on recruiting and the fan experience.
Author: Susan Shafer
Vice President, Marketing
Sports Business Journal – New Interactive Feature Available at Arkansas’ Hall of Honor
The Univ. of Arkansas earlier this year unveiled an interactive installation at its Hall of Honor in Donald W. Reynolds Razorback Stadium, which allows visitors to use their smartphone to scan a QR code on a digital screen to access information and video content about hall inductees of the various sports sponsored by the university.
Front Office Sports – College Powerhouses Investing Heavily In Hall Of Fame Venues
Stanford University, the University of Texas at Austin and Texas Christian University each have their own storied histories of athletic success
Rethinking Sponsorships
Last year, sponsors spent $1.39 billion on the NFL and $1.25 billion on college athletics. Not surprisingly, they want a return on that investment.
Celebrating Our People and Our Values
We take our core values seriously at Advent. They’re our benchmarks for success, the defining points of our culture and the standard by which we’re evaluated.
Clean Water: Experiences That Move People In Need
Advent creates experiences that move people. It’s our purpose statement. We say it all the time.
Transforming Coal into a Diamond of Tradition at West Virginia
University traditions run deep. Intertwined with local lore, with the victories of days past and historic figures, they become integral to a school’s identity.
Belmont’s GIG – Designing a Guitar Museum in Music City
Located on the campus of Belmont University, the Gallery of Iconic Guitars (GIG) is a unique space in Nashville.
Coastal Carolina Baseball Capitalizes on 2016 Championship with Invigorated Spaces
Amid some of the best SEC and ACC baseball programs, Coastal Carolina rose from the Big South Conference to win the College World Series in 2016, the first Division I baseball championship for the program.
How Pitt Basketball Lit a New Tradition and Reignited an Old One
As far as fans are concerned, the most basic characteristic of a sporting event is the shared social experience. Studies consistently indicate that even more than wins and losses, the stadium…