Jacksonville Jaguars’ ‘Stadium of the Future’ Sales Experience Center Features Advent’s Immersive Cube®

Jacksonville, Fla. — An image of the SOTF Sales Center taken on September 9, 2026.

Learn how Advent brought the Immersive Cube® to the NFL’s Jacksonville Jaguars in a way that has never been done before.

What Makes a Pro Sports Sales Center Exceptional? It’s Not a Scale Model

Static sports sales centers are extinct. Advent CEO John Roberson shares how immersive design and tailored storytelling turn prospects into buyers. Discover how moving beyond scale models drives real revenue when selling high-value suites and season tickets.

From the A’s to the Browns: What NFL and MLB Teams Are Learning From Each Other’s Sales Centers

The Athletics figured out how to sell a ballpark before it existed. Now, the Browns are borrowing the playbook. Discover what MLB and NFL executives can learn from each other about immersive technology, sales centers, and selling the future.

Advent Unveils The Immersive Cube® for The Cleveland Browns’ New Huntington Bank Field Development

Advent brings the Cleveland Browns’ new Huntington Bank Field development to life with the widest Immersive Cube® ever deployed.

Advent Unveils “The Most Technologically Advanced Preview Center In Sports” for Bank Of America Stadium Renovation

The state-of-the-art facility will give premium buyers & fans an immersive preview of the stadium’s upcoming $1.3 billion renovation.

Advent Awarded ALSD PXAward for Immersive Venue Experience

Advent, the Las Vegas A’s and Legends Global were honored for their collaborative work on the A’s Ballpark Experience Center in Las Vegas.

Celebrating 25 Years with Advent

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Plaques and sheet cakes weren’t enough for Advent’s 25th anniversary. Instead, we turned the milestone into an experience—reflecting on the two-person beginning that sparked a purpose: to create experiences that move people. From trade shows to stadiums, campuses to global brands, each project has shaped how we think, feel, remember, and do. As we celebrate 25 years of storytelling, we’re honoring the past, embracing the present, and stepping boldly into an even more connected, experiential future.