As far as fans are concerned, the most basic characteristic of a sporting event is the shared social experience. Studies consistently indicate that even more than wins and losses, the stadium…
Category: Digital Experiences
The Power of Story
ots of people seem to ask me “John, why does storytelling play such a big part in building a brand?”
Presentations That Move People—And Get You Noticed
When we give a presentation, we have to remember that the presentation is not the outcome. The outcome is something different.
Front Office Sports “Shot Callers” With John Roberson
Advent CEO John Roberson joined Front Office Sports at this year’s National Sports Forum to discuss a wide range of topics, including the importance of listening to fans.
The Business of College Sports — Creating Halls of Fame for Collegiate Programs
Halls of Fame are a milestone facility for any university. Donors want to contribute to and recruits remember a hall of fame.
Sports Innovation Lab — Transform Your Venue Into A Media Platform
I recently spoke with Sports Innovation Lab on creating a more personalized fan experience through active touchpoints.
Sports Business Journal – New Interactive Feature Available at Arkansas’ Hall of Honor
The Univ. of Arkansas earlier this year unveiled an interactive installation at its Hall of Honor in Donald W. Reynolds Razorback Stadium, which allows visitors to use their smartphone to scan a QR code on a digital screen to access information and video content about hall inductees of the various sports sponsored by the university.
Front Office Sports – College Powerhouses Investing Heavily In Hall Of Fame Venues
Stanford University, the University of Texas at Austin and Texas Christian University each have their own storied histories of athletic success